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Marketing is NOT Dispensable

Marketing is commonly misconceived as a dispensable business expense that is immediately cut during the downturn of markets or as business begins to slow. Unfortunately, most business owners and managers do not understand the importance of marketing. During these...

Love Your Brand. Love Your Customers.

Look yourself in the mirror today and ask yourself the following question, “How much do I love myself?” Not in a narcissistic way, but in the way of respect. How much do you respect yourself and those around you? Do you truly love yourself, your colleagues/employees?...

CREATIVITY FOR SUCCESS

In today’s world of business, consumers are inundated with thousands of messages and advertisements each day. This is formally known as Ad-Creep. Wherever you go you are consistently being solicited to, whether you know it or not. Walk down the street for a couple...

THE WORLD IS YOUR OYSTER

You are in the position to take advantage of the opportunities life has to offer. Whether you are a business owner or individual seeking opportunities, you are a walking brand. The way you present yourself or company is your personal brand. Whether you like it or not,...