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The Power of First Impressions

How the Mind Works We’ve all heard it before: first impressions are powerful and difficult to recover from once a judgment is made. It takes a split second for someone to size you up when they are introduced to you. It only takes a few seconds to be judged on...

Consistency Beats Ability

We’ve all heard it in business school, in sales seminars, even during coaching; yet why is it difficult to take the leap toward success? When it comes to business consistency beats ability. This doesn’t mean be terrible at everything you do and stay terrible; it falls...

Marketing is NOT Dispensable

Marketing is commonly misconceived as a dispensable business expense that is immediately cut during the downturn of markets or as business begins to slow. Unfortunately, most business owners and managers do not understand the importance of marketing. During these...

Love Your Brand. Love Your Customers.

Look yourself in the mirror today and ask yourself the following question, “How much do I love myself?” Not in a narcissistic way, but in the way of respect. How much do you respect yourself and those around you? Do you truly love yourself, your colleagues/employees?...

CREATIVITY FOR SUCCESS

In today’s world of business, consumers are inundated with thousands of messages and advertisements each day. This is formally known as Ad-Creep. Wherever you go you are consistently being solicited to, whether you know it or not. Walk down the street for a couple...

THE WORLD IS YOUR OYSTER

You are in the position to take advantage of the opportunities life has to offer. Whether you are a business owner or individual seeking opportunities, you are a walking brand. The way you present yourself or company is your personal brand. Whether you like it or not,...